Tuesday, May 12, 2009


FMTouch and Bento for the iPhone

I have received a lot of emails from our concerned friends about FileMaker releasing Bento for the iPhone. Their concerns have been that it will hurt our sales, and that we will have to wage a marketing war against FileMaker.

Please do not worry - FileMaker's launch actually helped to propel FMTouch even further. Here's how.

1. FileMaker is running a heavy marketing campaign - this campaign has helped to introduce people to FMTouch - more people are visiting the Apple store and searching for FileMaker and finding us.

2. Bento only syncs with the Mac, there is no Bento product for the PC, that is great for us! You see about 95% of the businesses out there use PC's and they do not want to use a program that only syncs with the Mac.

3. A BIGGIE - Bento is not secure. Did you know that last year over 8 million cell phones were lost or stolen. FileMaker is pushing for people to use Bento to store personal and business information. Think about this, would you want someone to have access to all of your contact information, know where you work, where your kids go to school, where you live, your friends addresses and numbers and email addresses.

You see when we created FMTouch we realized that personal and business data needed to be secure - so we went through a 3 month process with the U.S. government to be able to sell a product that offered 128 bit encryption. This means your data is locked down and safe. No one can access your databases.

4. Bento simply lacks the power of FMTouch. The ability to generate PDF reports, .CSV reports, signature capture, sound recording, scripting, calculations .....

So no, we are simply not worried at all. We will continue to work hard - support our customers and add new core functionality and features to FMTouch and change the way people use their smartphones!

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It's actually not quite the same thing anyway. Bento is more of a personal information manager; emphasis on the personal. FMTouch is more flexible and powerful, allowing for broader use in business.
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